While working with a client, building sustainability consultant Michael Herod got a hunch that removing all the customer’s mini refrigerators would result in dramatic energy savings. “I couldn’t prove my hunch because the technology didn’t exist, and I ultimately lost that contract,” he recalls. “A few months into unemployment the idea woke me up in the middle of the night.” He started following the hunch again, down a path that ultimately led to the creation of GOEFER.
Herod’s energy technology company focuses on the plug-load — anything with a power cord — in buildings. GOEFER provides value by analyzing the energy your electronics use everyday. The GOEFER Energy Manager (GEM) can be a hands-off solution or customers can utilize the virtual-live-energy studies to discover untold value and savings opportunities.
"I always ask questions, and starting a business of this scale was way outside my experience,” Herod admits. “So I started researching and found SCORE, and then Doug.”
Herod worked with volunteer mentor Doug Allen to narrow down the focus for his idea, and begin laying the framework for a business. They meet once or twice each month, and communicate by email in between those meetings.